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Cloudsolve Case Study: Transforming a Furniture Manufacturer’s eCommerce Journey with AWS

Today’s customers demand a seamless online experience. For furniture manufacturers, this means more than showcasing products—it means providing an integrated, secure, and scalable online shopping experience. When one of the leading furniture manufacturers approached us with the challenge of revamping their e-commerce platform, Cloudsolve was eager to deliver.

The Challenge

The client, an established furniture manufacturer, had a strong physical retail presence but lacked an effective e-commerce solution. Their current platform was not only outdated but also struggled to integrate with their modern front-end. Key pain points included:

  • Limited scalability during high-traffic periods
  • Concerns over data security and GDPR compliance
  • Inconsistent site performance leading to potential sales loss
  • Integration issues with third-party logistics and payment providers

The Solution

After a series of collaborative sessions with stakeholders ranging from end-users to board members, we devised a strategic plan to overhaul the e-commerce ecosystem.

1. Custom e-commerce Platform Development: The decision was made to design and build the platform using core PHP. This provided the flexibility to create a platform tailored to the client’s specific needs, ensuring an intuitive user experience and seamless integration with existing front-end elements.

2. AWS Cloud Infrastructure: Moving to the cloud was paramount. By leveraging AWS’s expansive toolkit, we architected a cloud infrastructure optimised for performance, scalability, and security. The transition ensured that the platform could handle unexpected traffic surges, especially during promotional periods.

3. Enhanced Security: With data breaches becoming a concerning reality for e-commerce platforms, we prioritised security. Implementing Virtual Private Clouds (VPCs), subnet Network Access Control Lists (NACLs), and specific resource policies ensured the client’s data remained in safe hands. Regular monitoring and auditing were introduced to stay ahead of potential threats.

4. Performance and Scalability: To address performance issues, we deployed the AWS Aurora database, known for its high availability and durability. Coupled with AWS CloudFront’s global content delivery and Route53’s scalable domain name system, the e-commerce site saw a dramatic improvement in load times and overall performance.

The Results

Post engagement with Cloudsolve, the furniture manufacturer experienced:

  • 80% Increase in Site Speed: Coupled with auto-scaling EC2 hosting, CloudFront’s content delivery and Route53’s efficient routing led to faster page loads, enhancing the user experience.
  • 50% Reduction in Abandoned Carts: The platform’s enhanced performance and user experience contributed to a significant reduction in cart abandonment.
  • 99.99% Uptime: Leveraging AWS’s robust infrastructure ensured maximum availability, even during peak traffic.
  • 35% Boost in Online Sales: A combination of improved site performance, enhanced user experience, and increased trust led to a surge in online sales.
  • Enhanced Security Posture: With the new security measures in place, the client reported a zero incidence rate related to data breaches or cyber threats.


The furniture manufacturer’s journey with Cloudsolve is a testament to the transformative power of the right technology, coupled with expertise. By addressing core pain points, leveraging AWS services strategically, and maintaining a collaborative approach, we delivered a solution that not only met but exceeded the client’s expectations.

Engaging with Cloudsolve is more than just a consultancy service—it’s a partnership. Together, we can transform your challenges into success stories. Ready to start your journey with us? Reach out today.

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